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Hey everyone, what's up!

I'm Ruth Sheridan, and today I'm going to chat about how you can draw in someone with your social media content.

If you don't know me, I'm Ruth, founder of Corner Office At Home and Affiliate Mavens. I coach and train network marketers, affiliate marketers and home business entrepreneurs to boost their business using social media platforms like Facebook, Instagram, Tiktok and Youtube.

Now, let's dive...

 

It's all about the value in your content.

Here's the thing: value-based content is your magnet for ideal prospects.

 

A common mistake I see with people?

 

They're always on the sell. It's too direct, too pushy.

“Buy my product”, “join my team” – that kind of thing. This approach can actually push away the very people you're trying to attract.

So, how do you provide value that pulls in your ideal prospects?

It starts with knowing who your perfect prospect is.

 

What are their characteristics?

 

Once you nail that, you can craft content that's irresistible to them.

Consider your prospect’s pains and problems.

 

Remember your own struggles before you found network marketing? Your prospects are likely facing similar issues.

Imagine they're low on cash. Their daughter wants to do dance, but they can’t afford it. Their son wants to play baseball, but no money for camps. Connect with the heart of your prospect, understand their struggles. When you speak to them, they should feel like you're talking directly to them.

What about their dreams and desires? Understanding these helps you create content that bridges the gap. They have pains and problems, and they also have aspirations.

Your network marketing opportunity is the solution.

 

Your content should help bridge the gap from where they are to where they want to be. Focus your value on helping them achieve their goals.

When thinking about attracting your perfect prospect, ask yourself, “What's valuable to them?”

What can make their day better?

 

What can you teach that opens their minds to joining you or the industry?

Write down their pains, problems, dreams, and desires.

 

This clarity helps you speak directly to them through your content. Lead with value, educate, entertain, and connect with those characteristics we talked about.

That person will be drawn to you, ready to join.

So, if you're looking for a simple way to attract a business builder with your social media content, check my free no-nonsense guide . It's the exact method I used to add 23 new members in just 14 days, without cold prospecting or spammy messages.  

See you soon!

Ruth

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